红海突围 </SPAN>与 </SPAN>管理创新</SPAN></SPAN>
（主讲  </SPAN></SPAN>王维宝）</SPAN></SPAN>
[</SPAN>课程目标]</SPAN></SPAN>
眼下很多行业</SPAN>进入门槛较低，技术含量也低，造成市场的过度拥挤，企业要生存就不可避免地进行硬碰硬的竞争，与对手挣抢日益缩减的利润额，企业市场一片血雨腥风，很多企业就这样陷入了血腥的“红海”之中不能自拔。如何才能从“红海”中突围而出，走向鳞光闪闪的“蓝海”？这是业界同仁都在苦苦思索的问题。 </SPAN></SPAN></SPAN>
本课程，将立体化、全方位地窥视、剖析一些优秀企业在应对日益激烈竞争的市场特别是眼下的国际金融危机的具体做法，给您耳目一新的感觉。</SPAN></SPAN>
本课题解决的主要问题有</SPAN>：1</SPAN>、有人光说不做；2</SPAN>、有人工作不善始善终；3</SPAN>、部门之间的推委扯皮；4</SPAN>、工作不细、不到位。等等。</SPAN></SPAN>
<B>课程内容</SPAN></SPAN>
前  </SPAN></SPAN>言</SPAN>、何为“红海”？红海战略的本质
</SPAN></SPAN>第一讲：红海战略---</SPAN>企业深陷“红海”的诱因分析</SPAN></SPAN>
一、历史原因（案例）</SPAN></SPAN>
二、文化原因（案例）</SPAN></SPAN>
三、思路原因（案例）</SPAN></SPAN>
第二讲：中国企业“红海突围”的基本思路与对策</SPAN></SPAN>
一、“红海突围”基本思路</SPAN></SPAN>
1</SPAN>、营造氛围（案例剖析）</SPAN></SPAN>
2</SPAN>、坚持公平（案例剖析）</SPAN></SPAN>
3</SPAN>、寻找工具（案例剖析）</SPAN></SPAN>
二、“红海突围”基本对策---</SPAN>创新</SPAN></SPAN>
1</SPAN>、文化创新（案例剖析）</SPAN></SPAN>
2</SPAN>、组织创新（案例剖析）</SPAN></SPAN>
3</SPAN>、技术创新（案例剖析）</SPAN></SPAN>
4</SPAN>、流程创新（案例剖析）</SPAN></SPAN>
5</SPAN>、市场创新（案例剖析）</SPAN></SPAN>
6</SPAN>、模式创新（案例剖析）</SPAN></SPAN>
第三讲、“红海突围”的重点工具（重点）</SPAN></SPAN>
一、中国式执行--OEC</SPAN>管理</SPAN></SPAN>
1</SPAN>、OEC</SPAN>管理的思想基础</SPAN></SPAN>
2</SPAN>、OEC</SPAN>管理的地位与作用</SPAN></SPAN>
3</SPAN>、OEC</SPAN>管理的定义</SPAN></SPAN>
4</SPAN>、OEC</SPAN>管理的含义</SPAN></SPAN>
5</SPAN>、OEC</SPAN>管理的核心</SPAN></SPAN>
6</SPAN>、OEC</SPAN>管理的三个构成体系</SPAN></SPAN>
7</SPAN>、OEC</SPAN>管理的三个基本原则</SPAN></SPAN>
8</SPAN>、OEC</SPAN>管理的九个控制要素</SPAN></SPAN>
9</SPAN>、OEC</SPAN>管理的推行</SPAN></SPAN>
二、人单合一与T</SPAN>模式（案例）</SPAN></SPAN>
第四讲：“红海突围”实施的配套工程</SPAN></SPAN>
一、领导班子</SPAN></SPAN>
二、企业文化</SPAN>
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