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Recently, in order to attract more international tourists, the Japan Travel Industry Association (JATA) announced its 2022 tourism recovery plan, launched a series of overseas study groups, and plans to hold the Japan Tourism Expo (TEJ) and the fifth edition in September. TEJ Ministerial Roundtable. Several Japanese tourism operators said that the recovery of the local tourism industry is accelerating, and the first wave of international tourists is expected to mainly come from South Korea. It is understood that JATA's 2022 tourism recovery plan includes: measures to stimulate domestic travel demand, activities to revive international tourism, digital transformation, and setting sustainable development goals to promote sustainable tourism. The COVID-19 pandemic has given the Japanese travel industry an opportunity to think about the future of tourism and discover sustainable business models that promise a tourism renaissance. Therefore, this year JATA will focus on business activities that need attention to promote the further pursuit of sustainable tourism business models in the tourism industry. Ikehata, Director General of JATA, pointed out that it is necessary for the tourism industry to reduce costs and improve operational efficiency by jointly utilizing various infrastructures, and to promote an environment that maximizes the utilization of human resources, especially through relevant talents, to enhance their value. To this end, the JATA program will work to promote the effective use of human resources through a series of multiple training programs conducted by JATA. On the other hand, the pursuit of sustainable tourism is also related to the pursuit of sustainable business models for tourism. At this stage, Japan is actively moving towards global standards. JATA has made the promotion of sustainable tourism a cornerstone of its business plan and has carried out specific activities related to it. On the other hand, in order to resume the overseas travel business of Japanese travel agencies, JATA delegations have successively visited Hawaii and South Korea, confirmed the local reception environment and safety measures, and expressed Japan's positive attitude, willingness and expectations for the recovery of overseas travel business. Next, JATA will also strengthen cooperation with the Japan Keidanren (Kidanren) to jointly appeal to the Japanese government to fully liberalize immigration controls and ensure that the recovery and revival of Japan's tourism industry does not lag behind the international market. In addition, Japan Travel Expo (TEJ) will return to Tokyo after a lapse of four years and will be held at Tokyo Big Sight from September 22 to 25. At the same time, the fifth TEJ Ministerial Roundtable, held in cooperation with the UNWTO, will also be held on September 22. It is expected to gather tourism ministers and leaders of global trade organizations from around the world to discuss the challenges and challenges faced by the tourism industry. opportunities and will build the resilience of the industry by advancing responsible tourism development. |
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[Kyodo News Agency, May 15th] Japan's major convenience stores have accelerated measures, some reduce the use of plastics such as packaging and free spoons, and some recycle plastic bottles. In addition to striving to achieve net zero emissions of greenhouse gases by 2050, the "Plastic Resource Circulation Promotion Law", which aims to reduce single-use plastic products, has been implemented since April. Rosen halved the size of plastic bottle labels for six of its own tea beverages. The label that covered almost the entire bottle until the first half of March is now a stripped-down design that only covers the top half. Family Mart has reduced the use of plastic in sandwich packaging such as "egg sandwiches". Previously, the packaging has been thinned by more than 10%. Since mid-April, the uppermost part has been changed from a quadrangle to a trapezoid and the area has been reduced to further reduce the amount of plastic used. 7-Eleven Japan implements the "complete recycling" recycling of plastic bottles for its green tea products jointly planned with Coca-Cola Japan. The raw materials of the bottles are all recycled from the old bottles collected by the recycling machine in the store. In addition, the new law stipulates the obligation to reduce measures such as spoons and forks. Some companies have holes in the handle, while others use materials derived from mixed plants. |
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For some 40 years after the Nixon shock of 1973 in the second half of the 20th century, the world's currency was changed to a floating exchange rate system, the Japanese economy was overwhelmed by the depreciation of the yen and the appreciation of the yen. Afraid of the appreciation of the yen, and relieved by the depreciation of the yen, this habit has been deeply rooted in Japan since this time. This is because the Japanese economy at that time was driven by manufacturing for exports. It's natural to think about it. At that time, the number one manufacturing industry in Japan was the automobile industry, and its largest market was the United States. Suppose you have a car that sells for $20,000 in the US. Assuming that one dollar is 100 yen, the cost of exporting a complete vehicle from Japan is 1.2 million yen. The cost in dollars is $12,000 and the gross profit is $8,000. (Actually, a portion of the profit goes to wholesalers and dealers.) When this price rises to 80 yen per dollar, the cost in dollars rises to $15,000, or 1.2 million yen divided by 80 yen. Gross profit decreased to $5,000. If it's in Japanese yen, it's actually the same, but this time the $20,000 price tag will be 1.6 million yen instead of 1 million yen. Therefore, in Japan at that time, the formulas of "a strong yen is recession" and "a weak yen is prosperity" were established. After that, in the "Abenomics" conducted by the Abe administration at the time in the 2010s, the yen exchange rate must have been successful in inducing cheapness. But it's not as effective as it was at the end of the 20th century. <Deindustrialization of major industries> This is because the Japanese economy is being hollowed out. Most cars in North America are produced locally. Although it has fluctuated in recent years, the Japanese auto industry as a whole is about 20% domestic production and 80% overseas production. Since domestic production includes minicars, the foreign share in currency terms is higher. Although the parts and material industry is still in Japan, the composition is that large components such as engines are assembled in China, and the complete vehicle is in North America. In this case, the contribution of a car's sales to Japan's economy, or GDP, is extremely limited. Still, the business community wanted the yen to depreciate, and the Abe government responded with another purpose. As a result, multinational companies from Japan, such as the auto industry, appear to expand when converted into yen due to the depreciation of the yen. In addition, shares in many companies are held by overseas shareholders and traded in overseas markets such as New York. Therefore, stock prices are formed by the dollar, but if the yen depreciates, the stock prices in yen will expand. Therefore, if viewed purely in Japanese yen, it means "unprecedented profits in the market" or "unprecedented share prices" of multinational companies. |
