案例</SPAN>：《八月花》餐厅</SPAN></SPAN> </SPAN>
主题</SPAN>：八月桂花，十里飘香！</SPAN>
构思</SPAN>：</SPAN>
    </SPAN></SPAN> 图</SPAN>：《八月花》餐厅构思</SPAN>草图</SPAN></SPAN>&</SPAN>施工平面</SPAN>图</SPAN>
    </SPAN></SPAN> 文</SPAN>：</SPAN> 小餐厅，大场景；小市民，大口福！</SPAN>
 </SPAN>
导向</SPAN>：</SPAN>1</SPAN>、</SPAN>桂花情节</SPAN>
        </SPAN></SPAN> 本餐厅着眼于文化创意，借景生情缅怀桂花时节，催生情景消费体验。</SPAN>
     </SPAN> 2</SPAN>、</SPAN>星级情调</SPAN>
虽是小餐厅，却彰显五星级大饭店礼堂气质，农家菜，更显高尚情调。</SPAN>
 </SPAN>
实景</SPAN>：</SPAN>
    </SPAN></SPAN> 图</SPAN>：已经编排好的《八月花》餐厅</SPAN>实景</SPAN>图</SPAN>
文</SPAN>：</SPAN>
  </SPAN></SPAN> 本餐厅位于东莞市南城区阳光澳园的中信慧坊创意文化美食街，倾情力推各色中式农家菜，尤其以东莞本土特色为主基调，餐厅虽小气度非凡，点滴情素遍地洒，不尽桂林贴壁染，金秋八月尽情唱，咀嚼芬芳满屋香；触景生情，燃情于景，设计构筑东莞最具气质的五星级农家土菜馆。</SPAN>
  </SPAN></SPAN>
   </SPAN></SPAN> 第五章 </SPAN></SPAN> 价值专属—</SPAN>卖场氛围的营造</SPAN>
P80</SPAN>成何</SPAN>--</SPAN>溢价权</SPAN>………………………………………</SPAN>76</SPAN>页</SPAN>
P81</SPAN>典范</SPAN>--</SPAN>品牌主</SPAN>………………………………………</SPAN>77</SPAN>页</SPAN>
 </SPAN>
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