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Unwanted Ads WNBA undoubtedly starts trend of placing logos on
uniforms Is there a Boston sports fan who didn't cringe when the Red Sox unveiled the first of many advertisements now covering much of the wholesale jordan shoes Green Monster? Ugly, right? Or how about when the legendary Boston Garden was replaced by a facility originally known as the Shawmut Center? Then it was the FleetCenter, then TD Banknorth Garden and it's being renamed yet again to the TD Garden. The giant 3-D Coke bottles at Fenway Park are just the beginning. Recently the WNBA's Phoenix Mercury agreed to replace the team name across the front of their jerseys with a corporate sponsor, LifeLock, an identity theft protection company. The WNBA's Los Angeles Sparks also wear an advertisement logo on the front of their shirts for Farmers Insurance Group. Corporate sponsorship is nothing new in sports. NASCAR cars are teeming with ads to the point where cars are identified by wholesale nike jordan shoes the main advertiser, such as "Jeff Gordon in the DuPont Chevrolet." That's a double advertisement. Practically every professional stadium has a corporate name, such as American Airlines Arena (Dallas Mavericks) and Lucas Oil Stadium (Indianapolis Colts). International sports have also long embraced the practice of sponsorship. Premier League Soccer and foreign basketball leagues have allowed patches for advertisements on their jerseys for years. But the Mercury and Sparks' decision goes beyond that. From a viewer's standpoint, they will now be the Phoenix LifeLock and L.A. Farmers Insurance Group. That is rivaled only by Major League Soccer's New York Red Bulls, named after the energy drink. But rea 阅读全文>> |
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