反思中国旅游饭店星评标准目录 </SPAN>
 
前言</SPAN>
一、国际饭店业等级制度</SPAN>
（一）各国饭店等级标准类型</SPAN>
（二）对饭店划分等级的评价</SPAN>
（三）“国际标准”是个伪命题</SPAN>
二、中国星评标准的历史沿革</SPAN>
（一）一标时代</SPAN>    </SPAN></SPAN></SPAN>引领潮流</SPAN> </SPAN></SPAN>
1.</SPAN>星评标准出台的背景</SPAN>
2.</SPAN>探索与开创（1987</SPAN>——1993</SPAN>）</SPAN>
3.</SPAN>行规到国标</SPAN>（1993</SPAN>——1997</SPAN>）</SPAN>
（二）二标时代</SPAN>  </SPAN> </SPAN> </SPAN></SPAN>危机初现</SPAN>
（三）三标时代</SPAN>  </SPAN> </SPAN></SPAN> </SPAN></SPAN>良莠不齐</SPAN>
三、中国星评标准的历史成就</SPAN>  </SPAN></SPAN>
（一）奠定了旅游业最早与国际接轨的历史地位</SPAN>
（二）以点带面，促进全国服务行业的整体进步  </SPAN></SPAN>
（三）增强企业竞争力，抢占制高点，扩大份额  </SPAN></SPAN>
（四）培育企业文化增强凝聚力，提升员工信心</SPAN>
（五）成为饭店行业经营管理的指挥棒和风向标 </SPAN></SPAN></SPAN>
四、中国星评标准的历史局限</SPAN>
（一）时空的局限</SPAN>
（二）管理主体的局限</SPAN>
1.</SPAN>各国饭店评级的归口管理部门</SPAN>  </SPAN></SPAN>
2.</SPAN>官方主导的利弊</SPAN>  </SPAN></SPAN>
（三）封闭系统的局限</SPAN>
（四）指导方针的局限</SPAN>
1.</SPAN>营销哲学观的欠缺和滞后</SPAN>
2.</SPAN>修订标准须以客人为主导</SPAN>
（五）非市场化的局限</SPAN>
（六）重硬件轻软件的局限</SPAN>  </SPAN></SPAN>
（七）可持续性发展的局限</SPAN>  </SPAN></SPAN>
1.</SPAN>传统与创新</SPAN>  </SPAN></SPAN>
2.</SPAN>耗能与环保</SPAN>  </SPAN></SPAN>
3.</SPAN>一时与一世</SPAN>  </SPAN></SPAN>
（八）评星规则的缺陷</SPAN>
五、当前国际经济对中国星级饭店的影响分析</SPAN>
六、重修星评标准的建议</SPAN>  </SPAN> </SPAN></SPAN>
（一）自主创新，重建星标</SPAN>
1.</SPAN>主观条件早已成熟</SPAN>
2.</SPAN>客观条件逐步具备</SPAN>
（二）打破垄断，开门纳谏</SPAN>
（三）</SPAN>差异定位，分类定星</SPAN>
1.</SPAN>分类定星的类别</SPAN>
2.</SPAN>分类定星的方法</SPAN>
2.</SPAN>分类定星的优势</SPAN>
3.</SPAN>分类定星的不足</SPAN>
（四）特殊资源，加分奖励</SPAN>
（五）迅速扩编，共享荣光</SPAN>
1.</SPAN>降低门槛，主动吸纳</SPAN>
2.</SPAN>两标合一，化解宿怨</SPAN>
（六）重视软件，取经ISO</SPAN></SPAN>
（七）顺应市场，获取效益</SPAN>
（八）加强监管，追求“三公”</SPAN>
结论</SPAN>
 
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