</SPAN></SPAN> 旅游市场学试题四</SPAN>
一</SPAN> 填空题</SPAN>
1</SPAN>广告具有</SPAN>_________________</SPAN>和</SPAN>_____________________</SPAN>等特点。</SPAN>
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2</SPAN>旅游市场细分应遵循</SPAN>___________________,__________________________,_____________</SPAN>
和稳定性的原则。</SPAN>
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3</SPAN>旅游加价格由</SPAN>_______________</SPAN>，市场需求情况和</SPAN>__________________</SPAN>来决定。</SPAN>
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4</SPAN>旅游企业常见的销售渠道宽度选择有</SPAN>_____________________-</SPAN>策略和</SPAN>____________</SPAN>策略。</SPAN>
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5</SPAN>公共关系具有</SPAN>_______________</SPAN>和</SPAN>___________________</SPAN>等特点。</SPAN>
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6</SPAN>旅游企业主动提价是因为</SPAN>__________________</SPAN>和</SPAN>______________________</SPAN>。</SPAN>
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7</SPAN>职业影响到旅游购买者的</SPAN>_____________</SPAN>和</SPAN>__________________</SPAN>。</SPAN>
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8___________________-</SPAN>指一个旅游目的地国计划新开拓的市场。</SPAN>
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二</SPAN> 名词解释</SPAN>
1</SPAN>关系营销</SPAN>
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2</SPAN>旅游市场需求</SPAN>
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3</SPAN>无差异市场战略</SPAN>
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4</SPAN>旅游产品（需求的角度）</SPAN>
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5</SPAN>整体旅游产品</SPAN>
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三</SPAN> 问答题</SPAN>
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1</SPAN>旅游产品组合策略</SPAN>
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2</SPAN>简述全面质量管理</SPAN>
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3</SPAN>旅游购买过程</SPAN>
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4</SPAN>旅游企业如何进行市场定位</SPAN>
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5</SPAN>如何延长旅游产品生命周期</SPAN>
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四</SPAN> 论述题</SPAN>
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分析旅游市场定位标准及过程。</SPAN>
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