Rocky153
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一、培养目标 </STRONG> 使学生掌握本专业基础理论、基本知识和相关技能以及国际最新的国际旅游管理知识，熟悉国际惯例，具备较强的英语听说读写译能力,能独立分析、解决旅游管理的实际问题，获得相应的学分和职业资格证书，成为德智体美全面发展、实践能力强的应用型国际旅游人才，适应社会对国际旅游管理和导游人才的需要。 二、基本要求 </STRONG> 英国高等教育文凭（HND）采用“9+5+5”的管理模式。“9”是指9个统一，即统一模式、统一策划、统一形象、统一推广、统一教材、统一师资、统一质量、统一招生、统一服务；“5”是指5个结合，即中国留学服务中心、英国苏格兰资格监管局、中国大学、英国大学和用人单位相结合；“5”是指5年学习方案，即第一年预科，第二、三年专业课程（获得英国高等教育文凭），符合条件的学生可选择英国大学第四年续本、第五年硕士，分段学习，独立文凭。 坚持知识、能力等素质的协调发展，正确处理理论与实践、课堂教学与实践环节等方面的关系，重点提高学生的职业能力和业务能力.认真搞好本专业课程的教学，使学生完成规定各门课程的学习，把握旅游管理和导游的一般规律和特点，英语水平较高，具备国际旅游管理和导游的素质和能力。 三、教学形式 </STRONG> 英文原版教材，双语教学，脱产面授，课堂教学，理论学习与实践实习相结合。 四、学制</STRONG> 三年（第一年语言强化，第二、三年专业课程学习） 五、课程设置 </STRONG>（一）专业课程和学时安排 该专业共开设24门专业课程（含两个综合考试）：航空旅行：预定及票务（初级）（高级）、旅游业市场学、商务会计（初级）（高级）、商务沟通技巧、客户服务文化构建、提高个人效率的技巧、经济学导论、信息技术:应用软件I、国家旅游目的地（缺）、旅游零售商实务（初级）（高级）、旅游业：信息与物资使用、综合1、高级航空旅行：预定及票务（初级）（高级）、团队中的个人成长、长途包价旅游和自助休假、旅游业营销规划、旅游业规划与可持续发展（初级）（高级）、旅游零售行业经营方式（初级）（高级）、水陆运输、旅游胜地指南、旅游实务（初级）（高级）、综合2。 总计1440学时，其中：英国SQA要求的必修专业课程22门 1440学时；办理毕业手续4周,办理出国手续6周。 （二）主要课程基本内容与要求 01 DK0G 34 (2 HN Credits) Air Travel - Reservations, Fares and Ticketing (I and II) This course is designed to enable the student to demonstrate that she/he can process routine air travel requirements and carry out reservation and associated procedures on an airline computer reservation system. It is intended for students intending to seek employment in the retail travel industry (particularly business travel agents or airline consolidators) or with airlines. 02 DK0E 34 (1 HN Credit) Applying Marketing Principles in Travel and Tourism Provide an introduction to the principles of marketing as a management discipline, and to their application within the context of the travel and tourism industry. It focuses strongly on the way in which the particular nature of the tourism product impacts on the marketing activities of travel and tourism businesses. Students will investigate the dynamic nature of the travel and tourism industry and consider methods that can be used to understand and identify existing and potential customers. This will include a study of consumer motivation and market segmentation as well as identification of the factors which influence demand for the travel and tourism product. 03 DE39 34 (2 HN Credits) Business Accounting (I and II) Provides students with an understanding of the use of accounting information within a business organization. Gain skills, knowledge and understanding to prepare basic financial and management accounting reports, and to enable students to interpret and use financial information for decision-making. 04 DE3N 34 (1 HN Credit) Communication: Analyzing and Presenting Complex Communication Analyze complex written business information. Produce complex written business documents, and learning how to organize and participate in a formal meeting. This course is basically about responding to and presenting complex business communication. 05 DJ42 34 (1 HN Credit) Creating a Culture of Customer Care This course is designed to enable the student to recognize, develop and uate effective customer care within a work environment appropriate to his/her needs. It will be relevant to students wishing to enhance their knowledge and understanding of a key area of importance and value in today’s world of work. 06 DF4D 33 (1 HN Credit) Developing Skills for Personal Effectiveness This course will enable students to develop the knowledge, skills and attributes, which underpin personal effectiveness. It will provide them with the underpinning knowledge to audit their own personal effectiveness; equip them with the skills to create an action plan to develop their own personal effectiveness – based on the audit of their existing strengths and development needs; provide them with a framework to implement the action plan: and, require them to uate their plan, its implementation and its contribution to developing their personal effectiveness. 07 DE3A 34 (1 HN Credit) Economic Issues - An Introduction Introduces students to some basic issues in economics with a particular emphasis on the business environment. The Unit introduces the basic economic problem (i.e. the al 阅读全文>> |
7/4/2009 3:36:00 AM []
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我是一个爱时尚的人，相信现代人都这样。时尚主题经常充斥着我。我喜欢穿有牌子的衣服，身上喜欢打点香水，因为我觉的这是增加诱惑力的一种好方法。香水我用过很多，大都都有效果，只不过是有些对皮肤有点过敏。这款香水，是我用过比较好的。http://s.click.alimama.com/a/qXw59YQjyP4=-13452939。下面我和大家分享下。我是在网上看到的，价格比专柜便宜了很多，当时，看到这物美价廉的宝贝，我心动了。对于一个热爱时尚的人，在诱惑面前我还是难以抵挡。所以就买了下来。用了一个多月，感觉真的
很不错，没有不适的反应。味道也不是很浓。在一些社交场合，我喜欢打点这香水，朋友都向我咨询。呵呵。。。没想到有这效果。所以今天趁刚开通博客，就写下这感受和各位爱时尚的时尚达人一起分享。 |
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栾川“以工业反哺旅游”遭遇钼业寒流(2009-07-03 11:53:35)</SPAN>
大河报李素莉</STRONG> 建设中的中灵索道</STRONG> 《君山追梦·梦幻大典》演出地点</STRONG> 经营钼业半辈子的栾川县宏发矿业开发有限公司（以下简称宏发矿业）董事长杨植森，２００７年响应栾川县政府“以工业反哺旅游”的号召，与栾川县老君山林场合作成立栾川老君山生态旅游开发有限公司，投巨资深度开发老君山。没想到２００８年钼业市场形势急转直下，钼价“跌跌不休”，投资老君山的多个项目资金吃紧，令他颇有骑虎难下之感。 “老君山太烧钱了” </STRONG> ６月２７日，记者从骄阳似火的郑州赶到郁郁葱葱的老君山，这里仿佛是另一个世界，清凉宜人。 虽然身处清凉地，杨植森心里却不平静：“我以前从没搞过旅游，没想到旅游这么烧钱。” 他告诉记者，老君山有几个深度开发项目同时在进行，一是中灵索道项目，二是建设水平高空栈道，三是老子文化园，四是灵官殿重建，五是《君山追梦·梦幻大典》演出，六是伏牛山游客中心。 |
