工作地:上海 工作说明: • Develop and implement a strategy in conjunction with the Marketing Manager Southern China/Hong Kong, and seek input from head office. • Identify and implement marketing opportunities with wholesalers, retailers, airlines, Tourism Australia (TA), SA government and other partners, including non-tourism partners. • Ensure a consistent message and product representation throughout all marketing activities. • Communicate marketing opportunities to internationally established SA products and encourage participation in activities. • Identify marketing opportunities for new SA products and experiences and introduce these to the market to stimulate more demand. • Provide strategic input and market updates to head office staff. Other activities as requested by the International Operations Manager. • Provide direction, support and strategic input to the PR representative to ensure maximum exposure for SA and consistency of message. • Contribute to the development and implementation of a targeted media plan in conjunction with the PR representative including regular press releases and a media familiarisation program. .. Implement PR and media activities to support tactical campaigns and promotions to maximise brand awareness. • Develop and maintain a positive working relationship with Tourism Australia to build the profile of, and ensure positive outcomes for South Australia. • Develop effective working relationships with industry operators including airlines, inbound operators, wholesalers, Premier Aussie Specialists, tour companies and niche market operators in order to achieve a good information network and to increase quantity and quality of SA tourism product in Chinese wholesaler programs. . Represent SATC at key industry functions, roadshows, seminars, consumer and trade shows and Tourism Australia meetings. • Oversee the delivery of a targeted familiarisation program for travel trade including product managers, wholesaler reservation staff and targeted retail agents. • Undertake an annual audit of SA product in wholesale programs, identify opportunities to increase SA product representation and work with wholesalers to achieve this. • Establish and maintain a targeted training program for sales staff of wholesaler and key retail agents. • Plan and coordinate sales missions as required. 阅读全文>> |
孔雀起舞式——当雨季将近,孔雀就会起舞。当它们开始起舞时,抬起长长的尾羽。在这个体式中,躯干和双腿都离开了地面,身体只靠前臂和手掌支撑,因此这个体式看起来就像一只孔雀开始起舞的样子。(青青温馨提示会员不要轻易自行尝试难度体式,需要在老师指导下练习) |
广州星唯科技随着GPS应用领域的不断扩大,人们对于GPS车用产品的热情也随之增长。然而,国内用户对GPS车载设备的价格要求也是相当苛刻。最近几年,随着市场的逐步展,用户对于车载GPS的价格的预期值直线下降,从最初的1万元左右的价格到现在期望用几百元就可以得到功能齐全的产品。 当然,我们并不是说只有高价的产品才是功能齐全、质量可靠的。但是这种价格要求使得不少车载GPS生产厂家疲于满足用户的价格期望而不断地改变产品设计和选用的部件,不能有足够的时间和经费完善产品的技术设计和提高产品的质量,而GPS车用产品是一种工业用产品,应该采用工业用的部件,而工业用元器件与普通民用元器件在价格上可以有几倍的差异。由于产品质量不过关,销售初期的GPS车用产品的返修率和更换率奇高,售后服务跟不上,其结果是用户对应用GPS设备的积极性受到打击。实际上在技术和产品还没有得到实践验证和用户认可的阶段,就开始打价格战是一种不成熟的行为。 |
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