Marsha09
博客自定义分类
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电子商务与网络营销实务（北京，6</SPAN>月28</SPAN>日） </SPAN></SPAN> 【培训日期】</SPAN>2009</SPAN>年6</SPAN>月28</SPAN>日</SPAN></SPAN> 【培训地点】</SPAN>北京</SPAN></SPAN> 【培训对象】</SPAN>营销人员</SPAN></SPAN> 【备注说明】</SPAN>本培训班全年循环开课，如有需求，欢迎来电咨询！</SPAN></SPAN> 【课程大纲】</SPAN></SPAN> </SPAN> 一、理论篇</SPAN></SPAN> </SPAN> </SPAN>1</SPAN>）电子商务概述及发展趋势</SPAN></SPAN> </SPAN></SPAN>■美国、英国、澳大利亚、日本、韩国等发达国家电子商务的发展状况分析</SPAN></SPAN> </SPAN></SPAN>■以上国家发展趋势及其发展战略</SPAN></SPAN> </SPAN></SPAN>■中国电子商务发展现状与未来发展分析</SPAN></SPAN> </SPAN></SPAN>■行业电子商务的发展与分析</SPAN></SPAN> </SPAN> </SPAN>2</SPAN>）电子商务技术及其应用框架</SPAN></SPAN> </SPAN></SPAN>■电子商务技术基础</SPAN></SPAN> </SPAN></SPAN>■Internet </SPAN>基础知识</SPAN></SPAN> </SPAN></SPAN>■EBXML</SPAN>技术</SPAN></SPAN> </SPAN></SPAN>■ Web-Services </SPAN></SPAN> </SPAN></SPAN>■电子商务技术的应用框架</SPAN></SPAN> </SPAN></SPAN>■电子商务架构原则</SPAN></SPAN> </SPAN></SPAN>■体系结构</SPAN></SPAN> </SPAN> </SPAN>3</SPAN>）电子商务与网络营销的关系分析</SPAN></SPAN> </SPAN></SPAN>■电子商务的交易模式</SPAN></SPAN> </SPAN></SPAN>■网络营销是电子商务的重要内容</SPAN></SPAN> </SPAN> 二、实践篇</SPAN></SPAN> </SPAN> </SPAN>1</SPAN>）网络营销的常用工具和方法</SPAN></SPAN> </SPAN></SPAN>■网络营销的常用工具</SPAN></SPAN> </SPAN></SPAN>■网络营销的常用方法</SPAN></SPAN> </SPAN></SPAN>■无线网络营销</SPAN></SPAN> </SPAN> </SPAN>2</SPAN>）企业网站建设如何配合网络营销</SPAN></SPAN> </SPAN></SPAN>■网站建设对网络营销的影响</SPAN></SPAN> </SPAN></SPAN>■网络营销导向的网站建设一般原则</SPAN></SPAN> </SPAN></SPAN>■常见的忽略营销导向的网站建设</SPAN></SPAN> </SPAN> </SPAN>3</SPAN>）搜索引擎营销</SPAN></SPAN> </SPAN></SPAN>■搜索引擎对网络营销的价值</SPAN></SPAN> </SPAN></SPAN>■搜索引擎营销的原理、模式</SPAN></SPAN> </SPAN></SPAN>■搜索引擎广告策略</SPAN></SPAN> </SPAN></SPAN>■搜索引擎营销中的客户行为</SPAN></SPAN> </SPAN></SPAN>■搜素引擎营销的效果分析</SPAN></SPAN> </SPAN> </SPAN>4</SPAN>）邮件营销 </SPAN></SPAN> </SPAN></SPAN>■邮件营销=</SPAN>垃圾邮件</SPAN></SPAN> </SPAN></SPAN>■许可邮件营销的基本原理及形式和过程</SPAN></SPAN> </SPAN></SPAN>■开展邮件营销的基础条件</SPAN></SPAN> </SPAN></SPAN>■邮件营销的细节决定成败</SPAN></SPAN> </SPAN> </SPAN>5</SPAN>）WEB2.0</SPAN>与网络营销</SPAN></SPAN> </SPAN></SPAN>■WEB2.0</SPAN>的基本思想与技术</SPAN></SPAN> </SPAN></SPAN>■RSS</SPAN>营销基础</SPAN></SPAN> </SPAN></SPAN>■博客营销及方法应用</SPAN></SPAN> </SPAN> </SPAN>6</SPAN>）网络广告基础</SPAN></SPAN> </SPAN></SPAN>■网路广告及其主要形式</SPAN></SPAN> </SPAN></SPAN>■网络广告的本质特征及其网络营销价值</SPAN></SPAN> </SPAN></SPAN>■网络广告策略</SPAN></SPAN> </SPAN></SPAN>■网络广告的影响因素及措施</SPAN></SPAN> </SPAN> 三、案例分析及探讨</SPAN></SPAN> </SPAN></SPAN>■网站推广</SPAN></SPAN> </SPAN></SPAN>■网络品牌建立</SPAN></SPAN> </SPAN></SPAN>■信息发布与传递</SPAN></SPAN> </SPAN></SPAN>■在线客户服务与客户关系</SPAN></SPAN> </SPAN></SPAN>■网上销售渠道</SPAN></SPAN> </SPAN></SPAN>■网上促销</SPAN></SPAN> </SPAN></SPAN> |