Ed Hardy - Supremely Hip and Very Hot

You have all seen the shirts, the jeans, and the accessories all around you. In clubs, at the office, in schools, and all the fashionable districts, where you never used to see much rock and roll wear like bandanas and print-alone tees, let alone as properly fashionable wear. And you know the brand is white hot, when you can also see all the copies and knock-offs proliferating, too! French designer Christian Audigier, of Lee Jeans and Von Dutch hats and apparel fame, started in 04, licensing the Ed Hardy designs and life work on ink. Audigier obviously saw the rise of body ink as high fashion, especially with the strong influence of the seminal 5 book series, TattooTime, by Don Ed Hardy and his wife, which really helped bring about the new acceptance and appreciation today of body ink as high art. And as intensely desirable wearable art, too.

Christian Audigier is the mover, the shaker, the high-fashion maker. His marketing thrust, as perfected with his Von Dutch Originals, incorporated direct selling to influential celebrities and Hollywood types, as well as opening stores in all the worlds most exclusive and high-fashion districts. Very high-profile, very IT, very NOW! And so are Ed Hardy Men and Ed Hardy Women perfumes by Christian Audigier. The rage for the tattoo and ink art inspired prints and designs now extends to the unique cases that these perfumes come in. A simple, elegant bottle with a no-nonsense cap, inside a case box cylinder imprinted with the Ed Hardy art and the well known simple signature script. Just like the clothing and other apparel, these perfumes also allude to that rebel biker persona, a simple and highly individual ed hardy tanks person, but riding and wearing high art.

The perfumes are definitely in high demand, and if not at the top, are among the hottest sellers in any vendors inventory. This is at department stores and other retailers, of course, but also especially among national online distributors and resellers. Descriptions like "super vibrant and sexy," and "vintage floralcy with a Rock and Roll Edge" are being touted for the exciting new product line. string bikini The indie rocker character, with its "dark eeriness," is also being attributed to Ed Hardy Women and Ed Hardy Men fragrances, and everyone is eating it up. The scent itself is fruity and floral, with strong hints of wild strawberry, and should suit as well as other like combos, as in Wild or Miss D Cherie. The name and its newness, as well as the case box art, however, definitely singles out Ed Hardy Perfume as the 'just-gotta-have-it' scent, either for oneself, your significant, or that partner you used to hang around and get in trouble with, back in the day.

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Ed Hardy then studied tattooing under Sailor Jerry Collins and in Japan with tattoo master Horihide. After which he became a permanent fixture in the San Francisco tattooing scene when he opened his famous Tattoo City tattoo parlor. Hardy originally started producing clothing based around his tattooing designs in 2002. However, it took a pairing with the famed Christian Audigier in 2004 to make the brand famous and fashionable.

Christian is one of the most respected icons in the fashion world and single-handedly put the Von Dutch label on the map when he created the explosive trend for trucker hats. The French designer also contributed to the success of American Outfitters, Levi's and Diesel brands as well as creating a signature brand that bears his own name. Besides Ed Hardy, Christian put a rock and ed hardy roll vibe into his other fashion brands including Smet, Crystal Rock and Paco Chicano.

In just a few years, Christian has been able to turn Ed Hardy into a major success. The brand designs clothing for men, women and children with dozens of stores in the United States and around the world. The brand's success is tied to its street edge, with all its tattooed images created by Hardy. lv bags Retro style skulls, flying eagles, snakes, bleeding hearts and oriental dragons are used throughout the line. Hardy blends punk style with embroidery, splash-ink and crystals woven into designs to create its t-shirts which are the brands signature item.

More than just a fashion line, the brand has become a lifestyle trend. Tees, jeans, purses, belts, shoes, hats, jewelry, scarves, gloves, socks, dresses, jackets, intimate wear, outerwear and more are part of the brand. Hardy's attention grabbing beautiful tattoos remain a fixture for the line. The brand is continuing to grow in appeal, pulling in millions each year beachwear while selling at a mid-range price that most consumers are willing to pay for in order to possess the unique styling of Ed Hardy clothing items and accessories. Celebrities are regularly spotted wearing Ed Hardy thanks in part to Christian's effort to market directly to them. Welcome to my t-shirt Space He has placed clothing stores in high-profile fashion areas where celebrities shop.

Today the Ed Hardy brand is a favorite among the youth culture for its vintage intricate style tattoos, bold colors and high street fashion. Those who wear Ed Hardy clothing know they will stand out from the crowd. Fans of the brand also enjoy expressing themselves through Check clothing out tattooed clothing instead of having to tattoo their bodies. For women the brand offers a tough but feminine look, while men appreciate its edgy rock star appeal.

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