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1/9/2014 11:02:00 AM [财经]

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What is digital advertising

Digital ads are rendered advertising carrier is digital media 注射器 content , streaming media, which is commonly known . Five lcd Player golden rule 2 digital advertising In the current online advertising market, a good creative execution and integrated marketing strategies is essential. The following methods can tell you how to do it right. mattress machine The emergence of digital media has made advertising goals produce basic and important changes. Network technology allows advertisers a unique way to provide a series of two-way communication and measurement digital signage possibilities . These changes fundamentally redefines the digital age ads expectations. This article will focus on how each person in their marketing campaign should have goals and expectations , as well pos display as online media and technology to reshape and change those goals . 1 Grasp the interest and attention New media consumers already know what to do when and where , and why to pay attention to advertising messages . digital signs However , to seize the interest and focus is still a prerequisite for successful advertising. Time in the right place you want to reach consumers and grab their attention , which requires consideration of the implementation process in advertising than ever, more channels and platforms. Mobile advertising , in-game advertising , community sites and interactive games as digital advertising advertising channels are given a new value. Attractiveness of these channels become increasingly apparent , more youthful target market in these channels , know how to network , and network relations closer advertising display and more inclined to multi-task oriented overall. However, they also know better how to use their privileges to control where and in what form and when and why to watch advertisements. Multi- channel integration strategy and cross-promotional advertising concepts more advertising information is believed to be the key to success . At the same time , advertisers have advertising monitor learned to integrate a combination of the use of information resources to attract and hold the attention of consumers , this information is usually based on brand equity and interest in two or more products or services. Promotional information can pass through the clutter and grab the attention of the power of consumer interest and also let the boundaries between huajian machine advertising and promotion strategy gradually blurred. Gradually, the two parts separate budget began to be considered as part of an integrated marketing strategy , and digital technology and media and traditional media are also tactics and channels more coordination. Interest and attention in the war competing brands launched , this trend will undoubtedly be extended through android tv box new media channels and promotional concepts , along with network growth because consumers do not necessarily think its media advertising is an indispensable part of the experience . 2 broaden Participation is a smart tv box hot new indicators . Grab the attention of consumers in the war , " spending time " is a measure of the success of advertising communication valuable indicators , but passed the ad impression does not necessarily equate to consumer attention and interest . Impression is divided into different levels , these ads are communication environment, consumers are able to scan , fast-forward , jumping and a key to discard the contents ? These factors must be taken into account . Thus, the real concern for consumers to participate and advertising hdd media player information becomes increasingly valuable and effective. Spend a lot of time to participate , especially if participation is interactive, which obviously indicates that advertising messages have been transmitted to interested consumers and advertising concerns , they have invested time and actions prove this point. 3 . Strengthen consumers' brand loyalty and maintain memory Digital media and technology to provide a new and powerful ways to achieve this goal , they are through a variety of platforms , different length , different levels of complexity to the contact information to the consumer as possible. The use of integrated communication strategies - integrated use of traditional media and digital media platforms , adopt a flexible mode of transmission , as well as the application of various information dissemination can strengthen brand internet tv player loyalty and maintain memory . Whether the information is on the price, value, brand or product attributes, and now there is nothing more powerful than the forces affecting the community or promotion hdd player . Consumers now been confirmed and enhanced information from other consumers out there , but the importance and influence of other consumer comments or testimony to convey information far beyond the manufacturers . (5) Establish a database and viral marketing opt-in database The key difference between traditional and digital media is that digital media is easy to identify the members internet tv box of the audience and the audience reacted quickly by voluntary individuals establish two-way communication. Build opt-in customer database for all companies to create a valuable resource , companies can use these resources to communicate with customers , including notification , awards, appreciation and re- sales, thereby increasing the lifetime value of those customers. Permission-based marketing is a major breakthrough in the concept of digital marketing , this concept is still the advertising concept of great value. Advertising not only can be used to drive potential customers to browse and sweepstakes or contest entry , or the opportunity to purchase the relevant registration page , can also be used to motivate the customer information "Forward to a Friend" and, therefore, to expand the range of potential customers who may not have seen or no people on the ad feedback .Motivate people to become

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