The growth of corporate brand
 to create eight business model for that?
Philharmonic Group's general manager, said: "The Health of my children and always for other people not to have children, in the past for children of life is how children learn to think." A large vernacular as a "growth-type process," explained.
Processing refers to the growth of enterprises through outward processing technology management study, the accumulation of power, must at the basis of brand, or continue processing aids the growth of a model for the brand. This model should be said that the global economy are the development of Chinese enterprises to give the "borrow a license based on" opportunities.
At present, China is becoming a world famous production base for many domestic enterprises, especially manufacturing enterprises are well-known foreign enterprises brand manufacturers. China's electrical industry, clothing manufacturing brand manufacturers are the largest in Guangdong Shunde area electron lot of electrical factory are well-known foreign brands of processors, while in Fujian Jinjiang, there is a lot of shoes are Nike , Adi, Conway brands such as processing. Are the manufacturers come out with a product, just because paste brand, you can sell on its own brands more than a few times or even ten times of high prices, was the image of the metaphor as "someone to eat meat, some soup." It is because of this reason, domestic enterprises would prefer to do a lot of foreign enterprises
OEM, do not want to go effortlessly create their own brand names.
But there are also a number of enterprises to seize opportunities in the OEM cooperation has its own brand and grow into well-known domestic enterprises, Galanz electrical industry, the footwear industry in Anta, Philharmonia, date of industries, such as Li Bai are
OEM model aspects, they are at major international brands under OEM, raised, and raised strong brand.
Same process are the growth of the selection Anta are from international to domestic, from OEM licensing shift record, but has the opposite Galanz: Galanz in order to explore the international market, will not hesitate to affix their products with brand names of foreign enterprises, Its positioning is to do " 'the world's manufacturing center' of
OEM mode ", do OEM, brand value and then harvested.
Anti-push-type terminals
Towards convergence in product, brand, increasing competition, sophisticated consumers of "profit time", who can enhance the brand value up in the article do a good job, who will be able to win favor. Therefore a number of enterprises and give full play to their advantages, focusing on the pursuit of high value-added, blazed a path of terminal Backstepping.
Backstepping terminal part of enterprises that take the unconventional route of branding, through  阅读全文>>